Friday, June 30, 2017
Brown milk comes from chocolate cows
If I heard about the story, then everybody heard about the story.
Seven percent of Americans think chocolate milk comes from brown cows.
Although I'm quite aware that most Americans -- that is to say the 99 percent who don't farm or ranch -- are sometimes (perhaps often) confused about exactly how food is raised, I gotta tell ya that the brown milk story set off my bullshit detector.
A lot of media outlets fell for it, and I'm sure a lot of Americans did too.
Oh sure, there was "a survey" done. But neither the group sponsoring the survey (Innovation Center for US Dairy) nor the group that conducted the survey (Edelman Intelligence) will release the questions asked or any details of the survey other than dates of May 7-9 and 1,000 people surveyed from all 50 US states.
So, top secret questions. Headline making answers. What could possibly be wrong with this picture?
For the publicized result to hold true something like 18 million Americans would have to believe that all brown is chocolate, period, end of story. Brown car? Chocolate. Brown house? Chocolate. Brown dog? Chocolate. Brown feces? Chocolate.
I'm quite comfortable in having a very high level of certainty that people aren't that stupid.
I'm even more certain, however, that there are a HELL of a LOT of people who are filled with enough bitter malevolence that they think it's perfectly fine to invent, perpetrate, and pass along such garbage.